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Customer Testimonial

Lifeguard Press & Partner to Achieve an Unprecedented Amazon Product Launch

After meeting with and learning about their AI-driven approach to product selection, Lifeguard Press was eager to see what the AI could do for their product catalogs.

In partnership with, Lifeguard Press identified the Amazon categories they wanted to target, and provided Page One product briefs detailing the what and why of each product proposed by the AI.

“We were excited about informing our product choices. We were especially impressed with the sheer amount of data they analyze to identify and target products. They pointed us in directions we would never have guessed would be so profitable,” said David Coffee, CEO of Lifeguard Press.

Although the global supply chain crises slowed down the development and launch of the products, Lifeguard Press was able to bring nine of the products to market. Two of the first three items were extremely successful, with products that hit the ground running, ramping to hundreds of units in the first weeks.

“I am very encouraged by the success of our first set of items using The top item was the fastest growth we have seen in a product launch since we have been selling on Amazon. To launch brand new items in categories you have never sold in before and have them start selling the way they did, it exceeded my expectations,” said David Scifres, Lifeguard’s Chief Growth Officer.

Lifeguard Press is an Amazon seller specializing in licensing and private labeling in the fine gifts and accessories industry. Based out of Bowling Green, Kentucky, with offices also located in the UK and Hong Kong, they employ 150 people and have been selling online since 2015. They operate several of their own brands and make licensed products for Kate Spade New York, Coach, Lilly Pulitzer, Vera Bradley and other luxury brands.